Internet sales letters sell billions of dollars of goods –
why not have one for your business?Think and Grow Rich Action Step #8)
Control Your Enthusiasm
To be enthusiastic – act enthusiastically!
22 Laws #8 – In the long run, every market becomes a two horse race.
The Business Sales Message Letter is an offspring of the Internet Sales Letter which is a child of the Direct Response Letter which comes from the original Salesmanship in Print
The founder of the Ad Agency once got his job by telling his new boss that Advertising is Salesmanship in Print
Imagine if a world class Advertising firm could write an advertisement for you – for your company – for your business
Many ads on TV, to put it politely “stink” or start with “s” and end with “k” – so having a lot of money to spend does not always generate sales or business
You want to tell your prospects who you are and what you do – wnem you have Step #5 completed this will ne easier, also Steps #6 & #7 will help
We are deluged with advertising and marketing messages – we tune them out – so how do you get your message through to your customers?
One way is through Permission Marketing – a phrase coined by Seth Godin – where you ask permission to contact your customers
The phrase “Advertising Industrial Complex” is also by Seth Godin – born of the post World War II economy and the birth of Television – this is dinosaur marketing
How do attract customers rather than chase them?
What is the Get Slightly Famous marketing strategy and how can it work for you?
What are the 22 Immutable Laws of Marketing and how can you use them to your advantage?
What is Positioning – the phrase often attributed to the team of Al Reis & Jack Trout – where you position your product in the mind of the customer
Direct marketing legend and copywriter Joe Sugarman has a book and a list of Triggers – emotional hot buttons.
Joe Vitale defined marketing – the enthusiasm to share what you have and offer with others
Mark Joyner claims the Irresistible Offer can work in 3 seconds to convince your customers – how did this work for Dominoes Pizza
Marlon Sanders has a 12 Step copywriting formula – just plug in the pieces and you have a sales letter.
Internet marketing has become famous for the (Really) Long Sales Letter – that goes on for several or many pages – and the most common question asked is “Does anybody read that?” The answer is – Yes, if you are interested.
What is niche marketing and the long tail and tribes – these are new terms in marketing and all can be used to your benefit.
If it is true that “When your marketing is done well, Your products virtually sell themselves” – just in case you are like 99% of American who do not like selling – wouldn’t it be great if you could work “once” to create a message – a sales letter that will sell over and over again without you having to do anything?
Internet marketing has been called the “New Cable TV” with infomercials and Topsy Turvey tomatoes and Sham-wow towels and you name it – perhaps your product or service is actually useful to a customer that wants or needs it – what IM (Internet Marketing) techniques could you use to help your sales – without becoming hated like Vince of Shamwow?
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The 12 steps are:
1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder
“You’re Only One Sales Letter Away”
The late, great Gary Halbert said
“There is no problem to which a great sales letter is not the answer.”
When you have one good product with one good sales letter in one hot market,
you can send traffic to it and make sales all day long.
Great companies are built with one great sales letter!
Do you have a printed version of your website sales page that you can copy at Office Depot – or any place with a color printer or copier and then handout?
The thing is – some marketer made the insightful comment – write the sales letter first – then – create the product.
This is counter intuitive – but it works – and is a “secret”
Do you have a sales letter?
You know – an Internet commercial
that answers
these 10 questions
about yourself
and what you do?
Here is the template that you can fill out –
just answer these questions –
I will re-write them
and make your presentation sound professional.
What is your online Sales letter –
all Internet Products start with a sales page –
why not start your offline business –
your brick and mortar business
with a sales page.
A sales page can be broken down
into a number of parts – from 8 – 23 –
here is Marlon Sanders version of The Formula.
[12 Steps to a Sales Letter – by Marlon Sanders]
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