The ad is free, you get 5 photos and a few paragraphs –
what do you say, what do you show?Think and Grow Rich Action Step #9)
Self-discipline is the process that ties together all your efforts
of controlling your mind, your personal initiative, positive mental attitude
and controlling your enthusiasm.
22 Laws # 9 – If you are shooting for second place, your strategy is determined by the leader.
Advertising used to cost money – the classified ads were the biggest income producers for newspapers. You may have seen what is happening to newspapers they are either dying or dead.
Many newspapers, perhaps all have an online presence and offer advertising – it is usually cheaper than a classified ad in the same paper “legacy” newspaper edition
In January 2009, an online ad in the Atlanta Journal Constitution cost $50 fo 45 days – to advertise one house for rent and another $50 to advertise it for sale. To print that ad in the newspaper cost $150.
How times change – today either or both of these ads online is free – why? There is advertising offered to the people who read these ads.
Craigslist started in 19?? and offers free ads for just about anything. They got into a bit of trouble recently with “adult” oriented ads for “adult services” and have ceased these ads. You can still advertise your business, you stuff to sell and your home to rent or sell. For free.
The Atlanta AJC Exchange now offers free ads online – and you get a place to write ?? words of text as well as 5 photographs.
Any of these ads can be linked to your website – which is Step #11 – and you can have unlimited text, photos and video
Classified ads used to be limited to 50 or 100 words and used to be crammed into tiny rectangles on the same page as hundreds of other ads – your kids or grandkids might have to ask “What were newspapers” just like your ask “What were LP records or 8 track tapes”
Most online ads “stink” because the people putting them online do not think like marketers – they never had to before – think like a marketer
Sign up for an account – Craigslist is available world wide
AJC Exchange is available in the Atlanta area – but really worldwide also – and it services a cutomer population of 5.1 million people – even if you only sell “locally” there are probably plenty of customers for your product, service or business – the question is how do you “attract” them to you?
You should have at least one good photograph – sionce it is free to display them – and you are allotted 5 – with the price of a digital camera – of good quality under $100 there is no excuse for “crappy photos” (“crappy is a technical photographic expression).
Do you have 5 photographs of your product or service? If not – why not – and how can you arrange to get pictures taken – I have over 40 years of photographic experience and can offer tips and help
Find your competitors online – you might be surprised how few are using this great new Free advertising & marketing medium – look at what they display – and see if you can do better – it might be easier than you think
Find ads for products that are prepared and displayed and marketed professionally – how did they do that – there are many marketing guides available for setting up a sales page
You will need a “short” sales letter also – there usually is a limited number of words – so what will you say/ Take Step #8 and shorten it – to fit into the space allowed. Your Elevator Speech (Step #6) & Signature speech (Step #7) can also supply information.
You should have a phone number – this is obvious – but why not ad an e-mail address as well as a website address or URL – you know, the “www.” part – people will visit you and your site.
Remember your professional quality Business Image Card (Step #3) – why not have a picture of that also – you got a “proof” copy of that when you designed your card at Office Deport (or elsewhere) in the form of a JPG file (a popular graphics format used on the web) – put your card online so people can see that too.
Do you have a free ad on Craigslist that steers customers to your website?
Do you have – in the Atlanta area – a free site on AJC Exchange that shows 5 pictures – has a real sales letter and steers people to your website?
Atlanta AJC Exchange
Are you in the Atlanta Area?
Let me set up an FREE AJC-Exchange ad for you –
That’s right – an entire page
with 5 photographs
that you can advertise
to the 5+ million Metro Atlanta residents –
Other towns and cities have similar Free or low cost offers
And everything can steer people to your website
Do you have a Free Ad Online?
Craigslist is the most popular nationwide – worldwide –
in addition – Atlanta AJC Exchange
has a Free Advertising section –
DO you have an Ad up and running?
Does it point to your website?