By Clare Brown

I am always excited to read the next hot internet marketing book because I read so many ebooks and pdf files online that my eyes appreciate a rest! I love paperback books anyway – don’t the titles look good on your bookshelf? So I couldn’t wait to start reading Problogger, the how to blog book, by Darren Rowse and Chris Garrett, who have both excelled at developing six figure incomes from blogs and blogging. Now it is your turn: discover the fun of making money with blogs!

What exactly is a blog and how do you make money with one?

A blog, short for web log, is an interactive website with as many pages as you wish, all centred around one main theme, usually a niche market interest, where you, the author, can post as often as you want, and your readers can interact by leaving comments after each post. It’s the most personalised form of web 2.0 marketing and it can do wonders for your career opportunities: company head hunters will be keen to hire someone who has ideas, can express these ideas online and interact with targeted followers, and knows how to influence people online. These skills will be well placed in any company, so start your blog today, even if it is simply insights into your industry, or centred on a hobby you enjoy.

Whatever you have some knowledge and opinions about will be a fine topic for a blog because if you have a topic of interest then you will soon attract others who are interested in your topic and want to read more and perhaps debate certain points from your blog posts. Some topics lend themselves naturally to a variety of monetization opportunities, but most topics will provide you some advertising revenue and in a few weeks from start up you can be making money with blogs.

You can also trade your skills and consultancy from your blog platform, and you can create or team up with experts and develop information products to sell, such as ebooks and downloadable audio and video training programs. You can charge a monthly fee to your subscribers and earn a good income from sharing your expertise. Problogger how to blog book will enthuse you and show you in depth how to make money online.

The articles you place on your blog are called posts. You can decide whether to allow comments or not, and if you decide to, you can find plugins to your wordpress blog which display the comment leaver’s last blog post so that adds a benefit for your readers. You can plugin to allow readers to share your content on their favourite social network and bookmark sites which gives you more visitors for free and some extra backlinks which help boost your ranking in the search engines.

Two other really useful plugins are the all in one search engine optimization and the XML sitemap. It is best not to have too many plugins because this can slow down how long your blog takes to load in your reader’s browser, and nobody likes to wait for a slow loading website. You are free to write whatever you want, so your blog becomes a media platform for you to share your opinions with the world and develop your own voice, style and approach. Keep posting quality information and you will soon enjoy a following of loyal and interested readers.

This is the right time to add an email opt in box to your homepage in order to send out reminders and free information to your readers. Most will appreciate this extra rapport. The one key thing is not to bombard your subscribers with sales offers because they will leave your list and stop reading your blog if you make it look as if you only want to make money. However, if you recommend a product from time to time that you use and find invaluable, then that is a service to your readers, especially if you can negotiate a discount for them, and many will consider purchasing your endorsed product.

After a few months your most loyal readers will also be keen to purchase a book written by you, so start to consider how you might go about producing this, how you will price it, and what information it will give, or what problems it will solve. Your expert status will immediately rise when you can feature your own book on your homepage, and again, this will attract more readers.

The only way you can fail at your blog project is to give up before your project really takes off. So keep on posting daily and respond to your readers. Always ask yourself what value you can add for your visitors and subscribers. Soon yours will be the foremost authority blog in your niche.

Problogger how to blog book is the story of Darren Rowse and Chris Garrett’s results so far with blogging. Success didn’t happen overnight: it took Darren more than two years to start seeing an income from his work. There is something for every angle in this excellent book – I couldn’t put it down, and I have not only learnt a lot, but I feel I have made new friends from Problogger, since you can go to their sites and read and comment on their posts. Darren now achieves more than three million readers monthly. Both authors really go into their strategies employed to make their sites successful so you will learn a lot, plus they share tips to instantly improve your own results.

The book contains eleven chapters and it has a strong focus on making money from blogs. You can learn how to integrate the power of social media within your work, how to buy and sell blogs, how to start from scratch, what sort of posts to write and how to keep your readers returning for more information. Discover twenty types of blog post and how to write succesful titles. This book is packed with tips, ideas and success secrets to get you on the road to blogging success!

I fully recommend you read this book if you want to get more out of your internet marketing, or if you want to create a news and views media platform online for yourself or for a group you belong to. The book title is Problogger Secrets for Blogging Your Way to a Six-Figure Income, and the ISBN number is 978-0-470-61634-5. It is published by Wiley books. This is a great read and you will dip into its pages time and again.

Want more tips and tactics for marketing profits with your own blog? I share the hot strategies for making money with blogs for free.

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By Mark T H

Do you have experience with anything? Have you studied a subject or worked in a field for years? Have you built up an understanding with respect to a certain niche? Can you offer your knowledge or insight to others? If you answered yes to any of these questions, then you have everything you need to build a thriving business.

In the old days, to market your skills or knowledge, you would have to literally pound the pavement to get the word out that you have a service or trade you can share. These days, that is no longer the case. Welcome to the world of internet marketing. Here, the possibilities are endless.

Does this sound like a fairy tale? Maybe. However, it is true, none-the-less. Internet marketing, today, is very easy, despite what you think. Can you do it? Absolutely. Without a doubt. You just have to be shown what to do.

A wise old gentleman once told me: ” What we do not know how to do is difficult. What we do know how to do is easy.” That deceptively simple statement is more profound than you realize. To put it differently: “If we have to figure things out for ourselves, they are hard to do, but if someone shows us, then they are easy.”

In this post I give you the basics of getting started. This is just an outline of what to do so that you can keep it straight in your head. This is by no means the only method, but it is one that does work IF you stick with it.

Recently, on a forum, someone said/asked: “OK, I have my domain name, should I set up a squeeze page or forward it to an affiliate product?”

This person was trying to start a business. However, what type of business model is simply forwarding your URL to an affiliate product? How can you build trust with a clientele and establish a business relationship with them? You cannot, so here is what I recommended to him. I recommended for him to add a blog to his domain. Why? One word…content.

Content is the key to an online business. One of the largest potential sources of traffic for any business is search engine traffic. It is highly targeted and there is a ton of it if handled properly. Search engines love content, specifically, unique content. This is where your years of expertise come into play. Draw on your experience to write unique articles about your subject of interest.

This technique has been used since marketing began. Companies would publish articles on various topics related to their niche and publish them in newspapers and magazines as a means to soft sell their products and become recognized as an authority in their field. You would be doing the same thing. The only difference these days is the fact that the internet is used in addition to magazines and newspapers. The process is the same as it has been for a very long time. Only the medium has changed and everybody, including yourself, can be a publisher.

Once you have a domain and hosting and have added a blog to your domain, consistently add unique articles to it, all the while drawing from you unique perspective on the subject.

Now you can begin to built your list. Subscribe to an auto-responder service and use the code they provide for you to add an opt-in form to your blog, similar to the one at the top right-hand column of this blog and offer a free article or report that you wrote to your potential subscribers upon subscription.

Now, every time you post an article to your blog, you can send it out to your subscribers in the form of a newsletter. Now your blog is a business and you are marketing just like the “big boys”.

Building a subscriber list is important for a couple of reasons. First, it is a great source of repeat visitors. Many times, when visitors come to your website, they will visit once and never return. This is not because your articles are bad or because they do not like you, it is simply just the laws of statistics. Odds are they will not return for “whatever reason”. An e-mailer list allows you to draw them back over and over again. Additionally, a list allows you to directly promote your products to them on occasion. Those that trust you and recognize you as a source of reliable information will sometimes buy your product. That is the value of a list.

To help you get started on the road of turning your blog into a business you will need landing pages. To get your own free landing page templates subscribe to TheBitBot Organic SEO & SEM Blog Newsletter for free and you can download free landing page templates.

If you are interested in “Search Engine Optimization” or “Search Engine Marketing”, subscribe to TheBitBot Organic SEO & SEM Blog Newsletter and get a copy of Google’s SEO Starter Guide delivered to your Inbox.

Article Source: http://EzineArticles.com/?expert=Mark_T_H
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With Kindle, the Best Sellers Don’t Need to Sell

Here’s a riddle: How do you make your book a best seller on the Kindle?

Answer: Give copies away.

That’s right. More than half of the “best-selling” e-books on the Kindle, Amazon.com’s e-reader, are available at no charge.

Although some of the titles are digital versions of books in the public domain — like Jane Austen’s “Pride and Prejudice” — many are by authors still trying to make a living from their work.

Earlier this week, for example, the No. 1 and 2 spots on Kindle’s best-seller list were taken by “Cape Refuge” and “Southern Storm,” both novels by Terri Blackstock, a writer of Christian thrillers. The Kindle price: $0. Until the end of the month, Ms. Blackstock’s publisher, Zondervan, a division of HarperCollins Publishers, is offering readers the opportunity to download the books free to the Kindle or to the Kindle apps on their iPhone or in Windows.

Publishers including Harlequin, Random House and Scholastic are offering free versions of digital books to Amazon, Barnes & Noble and other e-retailers, as well as on author Web sites, as a way of allowing readers to try out the work of unfamiliar writers. The hope is that customers who like what they read will go on to obtain another title for money.

“Giving people a sample is a great way to hook people and encourage them to buy more,” said Suzanne Murphy, group publisher of Scholastic Trade Publishing, which offered free downloads of “Suite Scarlett,” a young-adult novel by Maureen Johnson, for three weeks in the hopes of building buzz for the next book in the series, “Scarlett Fever,” out in hardcover on Feb. 1. The book went as high as No. 3 on Amazon’s Kindle best-seller list.

The digital giveaways come as publishers are panicking about price pressure on e-books in general. Amazon and other online retailers have set $9.99 as the putative e-book price for new releases and best sellers, and publishers worry that such pricing ultimately creates expectations among consumers that new books are no longer worth, say, $25 (the average list price of a new hardcover), or even $13 (a standard list price for trade paperbacks).

Some publishers have tried to take control of pricing by delaying the publication of certain e-books for several months after the books are made available in hardcover.

Executives at some houses said that given such actions, offering free content amounts to industry hypocrisy.

“At a time when we are resisting the $9.99 price of e-books,” said David Young, chief executive of Hachette Book Group, the publisher of James Patterson and Stephenie Meyer, “it is illogical to give books away for free.”

Similarly, a spokesman for Penguin Group USA said: “Penguin has not and does not give away books for free. We feel that the value of the book is too important to do that.”

But some publishers regard free digital books as purely promotional, in the same vein as the free galleys they distribute to booksellers and reviewers to create attention and word-of-mouth buzz for an author.

“Most people purchase stuff because somebody has recommended the title,” said Steve Sammons, executive vice president for consumer engagement at Zondervan.

Neither Amazon nor other e-book retailers make any money on these giveaways either. But it is a way of luring customers to their e-reading devices.

Free e-books are also a way of distinguishing a less-well-known author from the marketing juggernauts of the most popular books.

“You have to show people things because there’s a lot of competition,” said Ms. Johnson, the author of “Suite Scarlett” and seven other books. “If they go into a store, they are going to see 4,000 books with Robert Pattinson’s face on it,” she added, referring to movie-tie-in versions of Ms. Meyer’s “Twilight” series. “Then my book will be buried under them.”

And if a free e-book rises to the top of the Kindle best-seller list — or Barnes & Noble’s ranked list of free e-books — it automatically gives an author more visibility.

“When you push to No. 1 of any best-seller list, that in itself seems to beget publicity,” said Brandilyn Collins, who writes suspense novels with Christian themes and whose novels “Exposure” and “Dark Pursuit” were No. 1 and 2 on the Kindle best-seller list earlier this month and remain in the Top 10 (and are still available free).

Most of the giveaways are of older titles by an author, with the idea that reading them will convert new fans who will go on to buy more recently released books. Even if only a small percentage of those who download a free book end up buying another one, “that’s all found money,” said Steve Oates, vice president for marketing at Bethany House Publishers, a unit of Baker Publishing Group, whose authors Beverly Lewis and Tracie Peterson had free titles on the Kindle best-seller list this week.

Samhain Publishing, a publisher of romance and erotica, has offered a free e-book title every two weeks for more than a year. Christina Brashear, its publisher, said that the giveaways have led to a noticeable bump in sales.

In October, the most recent month for which she has statistics, Ms. Brashear said Samhain offered free digital versions of “Giving Chase,” a romance novel by Lauren Dane, leading to 26,897 downloads.

But paid purchases of some of Ms. Dane’s other novels jumped exponentially. Her earlier novel “Chased,” which sold 97 copies in September, sold 2,666 digital units in October, and another of her previous books, “Taking Chase,” which sold 119 copies in September, sold 3,279 in the month in which a free download was available.

With e-books still representing about 5 percent of the total book market, data on the effect of digital giveaways is still inconclusive. Brian O’Leary, a principal at Magellan Media Consulting Partners, which advises publishers, said that while it appeared that free downloads led to an uptick in actual book buying, there was a risk that free reading could eventually “supplant paid reading.”

Indeed, said Brian Murray, chief executive of HarperCollins, “free is not a business model.”

Authors are torn between wanting to experiment with new formats and wanting to protect their income. Charlie Huston, the author of the Henry Thompson crime trilogy and a series of books about Joe Pitt, a vampire detective, said that “the part of me that grew up in a union household” still feels as if he were occasionally undermining himself by sanctioning digital giveaways by his publisher, Random House.

But, he said, “I guess my attitude right now is that I can be afraid of what’s coming or I can try and aggressively embrace it in some form.”

And in some cases, the free e-books work. Pamela Deron, a 29-year-old administrative assistant in Florida, said she downloaded a free edition of “Already Dead,” the first in the Joe Pitt series, onto her Kindle this month.

“There are so many authors out there that fall into obscurity,” Ms. Deron wrote in an e-mail message. “Simply no one knows of them, and some readers are hesitant buying an author they never heard of. Free books allow you to experience the writer as a whole, not just a small tidbit.”

She added: “Fifty dollars later, I have the entire Joe Pitt series.”

News Release

Amazon Announces New 70 Percent Royalty Option for Kindle Digital Text Platform, Enabling Authors and Publishers to Earn More Royalties from Every Kindle Books Sold

SEATTLE, Jan 20, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ:AMZN) today announced details of a new program that will enable authors and publishers who use the Kindle Digital Text Platform (DTP) to earn a larger share of revenue from each Kindle book they sell.

For each Kindle book sold, authors and publishers who choose the new 70 percent royalty option will receive 70 percent of list price, net of delivery costs. This new option will be in addition to and will not replace the existing DTP standard royalty option. This new 70 percent royalty option will become available on June 30, 2010.

Delivery costs will be based on file size and pricing will be $0.15/MB. At today’s median DTP file size of 368KB, delivery costs would be less than $0.06 per unit sold. This new program can thus enable authors and publishers to make more money on every sale. For example, on an $8.99 book an author would make $3.15 with the standard option, and $6.25 with the new 70 percent option.

“Today, authors often receive royalties in the range of 7 to 15 percent of the list price that publishers set for their physical books, or 25 percent of the net that publishers receive from retailers for their digital books,” said Russ Grandinetti, Vice President of Kindle Content. “We’re excited that the new 70 percent royalty option for the Kindle Digital Text Platform will help us pay authors higher royalties when readers choose their books.”

DTP authors and publishers will be able to select the royalty option that best meets their needs. Books from authors and publishers who choose the 70 percent royalty option will have access to all the same features and be subject to all the same requirements as books receiving the standard royalty rate. In addition, to qualify for the 70 percent royalty option, books must satisfy the following set of requirements:

• The author or publisher-supplied list price must be between $2.99 and $9.99
• This list price must be at least 20 percent below the lowest physical list price for the physical book
• The title is made available for sale in all geographies for which the author or publisher has rights
• The title will be included in a broad set of features in the Kindle Store, such as text-to-speech. This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Kindle Store.
• Under this royalty option, books must be offered at or below price parity with competition, including physical book prices. Amazon will provide tools to automate that process, and the 70 percent royalty will be calculated off the sales price.

The 70 percent royalty option is for in-copyright works and is unavailable for works published before 1923 (a.k.a. public domain books). At launch, the 70 percent royalty option will only be available for books sold in the United States.

The Kindle Digital Text Platform is a fast and easy self-publishing tool that lets anyone upload and format their books for sale in the Kindle Store. To learn more about the Kindle Digital Text Platform, visit http://dtp.amazon.com

About Amazon Kindle

Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper.

Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items sold on Amazon.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc., seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices and content are sold through Amazon Digital Services, Inc.

SOURCE: Amazon.com

Amazon.com Media Hotline: 206-266-7180

By Lisa Barone

Happy 2010, folks! With so many social media studies showing that companies are looking to up their involvement in social activities this year, I thought I’d help cure that age-old “what should I blog about today?” question. Or at least give you a healthy head start for the year by providing 100+ potential blog topics for your small business blog.  Consider it my contribution to your yearly editorial calendar. I know you’re creating one, right?

So, here are some potential topics. Grab a pen and jot down your favorites. [Or maybe just hit Print.]

Focus on your Industry

1. Write 10 ways your industry will change this year
2. Break down the new laws that will affect your niche in 2010
3. Create a list of the best industry resources
4. Talk about why things are better today (or not) than they were 10 years ago
5. Attend industry events and blog about them
6. Your best marketing tips
7. How your industry is like Your Favorite TV Show [I suggest using Glee. Because that's my favorite show.]
8. The ugly truth about your industry
9. The 8 people in your industry you want to meet
10. What someone needs to consider before getting involved in your industry
11. Comment on an industry-related conversation going on in LinkedIn or Google Groups
12. Talk about the “thing” that would rock your industry if invented or put together
13. Create a chart that breaks down a complicated industry issue or problem
14. Interview someone well-known in your world and profile them
15. Rewrite an old post with fresh eyes and new ideas
16. Publish a presentation you gave somewhere else (with permission)
17. Have a chat with a competitor and blog about it (again, with permission)
18. Search Google News for relevant press releases and news about your industry. Write your own take.
19. Debunk a long-standing myth
20. Host a seminar or meetup and blog about
21. Create a list of the 10 books that someone in your industry should read.
22. Post about what you’d like to see fixed in your industry
23. Conferences people in your industry should attend/speak at
24. Your favorite untapped traffic sources in your industry
25. Issues in your space that deserve more attention

Go Social

1. How you’re using Twitter to increase earnings
2. Post a video that has nothing to do with your industry but that you think people would enjoy.
3. Post a picture. [Browse StumleUpon for inspiration]
4. Participate in a blog meme like last month’s Best of 09
5. Share the best social media campaigns you’ve seen, big and small
6. Hold a contest and pit people against each other
7. Create a poll. Blog the result.
8. Invite a guest blogger to post on your blog
9. How social media increased your ROI this year
10. How social media did nothing but confuse you this year
11. Search Delicious for popular posts on your topics and take a new stance
12. Go to your industry’s Wikipedia page and see what people are talking about in the Discussions area. Comment on it on your blog.
13. Post photos from your company party/team building workshop
14. Find a question on Yahoo Answers or OnStartups and respond on your blog
15. Create a list of the Must Follow Twitter people in your industry

About your Business

1. Why you’re different (and better) than your competition
2. A video tutorial showing how to use your most popular product
3. The problems your sales people hear about most
4. The answer to the most common email you get
5. Share the tools do you use to do your job
6. The secret ways to use your site/product
7. The top 10 WordPress plugins you use on your site
8. How you use your favorite social media site
9. How you built your email list
10. How you’re using Facebook
11. Look at your site logs & answer customer questions
12. How you delegate tasks (or what you mucked up by not delegating)
13. Use Wordtracker’s Keyword Question Tool and answer popular questions
14. Write about why you’re not using social media at all
15. Answer questions left in your comment section
16. Write about the personal branding tactics you use
17. Give 5 reasons to sign up to your email newsletter
18. How you learned to do what you do
19. Create a list of your favorite X
20. What you’re doing to beat the summer slump or winter blues
21. Share a case study
22. Provide an end of the week link roundup
23. Review something
24. Reveal the best niche blogs to guestblog for
25. What keeps you up at night
26. Share a time when you got it wrong in 2010
27. Your strategies for coming up with blog topics.
28. Branding tips that have worked for your business
29. 50 reasons why someone should hire you
30. 5 things people should be focusing on but aren’t
31. What can other industries learn from yours

Highlight Your Customers

1. Put the spotlight on your most active commenters
2. Praise your best customers
3. Post a question and let the community to answer it
4. How customers can woo your customer service department for free stuff
5. Give something away to one of your blog readers.
6. Feature a video detailing a customer’s success with your product
7. Share your biggest screw up with a customer…and how you made it right
8. Publish a customer testimonial
9. Explain the benefits of being a customer
10. Share local organizations you support and ask customers to share their favorites
11. How customers can connect with you on social media
12. Hold an event for Twitter followers to meet and blog it

Get Personal

1. What have you read lately that inspired/angered you?
2. Introduce your staff
3. Share the best decision you made as a SMB
4. Your biggest challenge as a SMB owner
5. What you love best about being a SMB owner. What you don’t like.
6. The danger of doing everything by yourself
7. Write about the achievement you’re most proud of
8. A time when you got it right in 2009
9. Create a video introducing your team to your community
10. Get your rant on
11. How to remain productive working at home
12. Introduce a new employee and what they bring to the table
13. Share the local vendors you trust
14. Give people a video tour of your building
15. Describe your company culture
16. Your new baby (whether that’s a real baby, a pet, a new project for 2010, the car you’ve been restoring for the past two years, etc)
17. Share your company’s history or story
18. Tell a story not about your company
19. Share 10 things you’re thankful for
20. What’s next for your company
21. A list of your most trafficked posts

The point is, there are TONS of things for a small business owner to blog about and share with their audience.  Now that I’ve helped get the ball rolling, get to it.

About the Author

Lisa Barone is Co-Founder and Chief Branding Officer at Outspoken Media, Inc., an Internet marketing company that specializes in providing clients with online reputation management, social media services, and other Internet services. She blogs daily over at the Outspoken Media blog.