What will you call yourself and your business
so clients can easily remember who you are and what you do?

Think and Grow Rich Action Step #2)
Establish a Mastermind Alliance

A mastermind alliance consists of two or more minds working actively together
in perfect harmony toward a common definite objective.

What do you want to call your business?

Is that name available as a Website?

Who are you, what do you do, what do you call yourself or your business?

Bob the Teacher was the first to come up with “the” – also Bob could be the “Teacher Reemployment Guru” for 2009 and beyond – with his teaching experience and his following of 50+ year old teachers – seeking a new career and perhaps a new life – with a “wagon full” of experience – perhaps unappreciated and “as they say” underpaid.

Seth Godin says you own the niche with “the” The best middle name ever

Seth Godin

The best middle name ever

It’s not Warren or Susan or Otis or Samuel or Tricia.
It’s “The.”
As in Attila The Hun or Alexander The Great or Zorba The Greek.
When your middle name is ‘The’, it means you’re it. The only one. The one that defines the category. I think that focus is a choice, and that the result of appropriate focus is you earn the middle name.

Jordan’s Furniture in Waltham was the place to go for that sort of thing. Bocce Pizza and the Anchor Bar were the places in Buffalo when I was growing up. Google is more appropriately called Google the search engine.

Seek the.

Of course, Winnie the Pooh is the exception that proves the rule.

Is YourBusiness Name Firstname_The_Business.com available?

Always check for .com first – other suffixes are acceptable – and even add a story to your name – like NathanRomano.ney since .com was taken.

AsAManThinketh.net once .com was taken – so Vic Johnson purchased the .Net and then made a fortune – enabling him to buy the .com

If you purchase from Godaddy.com – you can get 30 free hosting along with the “rights” to the domain name for one year. So you can set up your website aloing with other benefits – like a blog for the same $10.

Both blog and website set are handled later

So you go to GoDaddy, find your name and it will tell you yes or no it is available. For instance, JanTheMan.com was taken, so I was able to get JanTheMArketingMan.

The same goes for Chris the ElectricGuy.com

AlexTheCraftsman.com

PeteTheHomeBuilder.com

GusTheMechanic.com

You can even set up an Instant Website – just fill in your name – a better solution is available for the website component – #11

Maybe you have a business name already – is it memorable?

While you are t it, you might consider registering your name – it never hurts and again, you will pay no more than $10 – but that is not necessary right now

Now you can tell people who you are – “Hello, I am AlextheCraftsman” – and you have an instant story – I want to be your craftsman – or the best craftsman – or the most famous craftsman in the area

You want people to remember who you are – Remember the Johnny Carson show? “Heeeers Johnny” – everybody knew Johnny Carson

Also – you will have a “quality” e-mail address not JohnSmth123@aol .com or some other “second rate sounding e-mail address

Step #1 – How to Discover Your Business Idea

Step #3 – Create Your Business Image Card

Return to 17 Steps to Success