By Michael Senoff

There are four pieces of equipment that you need to get started interviewing experts.

The first is an instrument that enables you to record your interviews. Ten years ago, the great majority of audio interviews would have been recorded on tape. A lot has changed in that period and I would say most people would use a device that records digitally today.

I use a simple Sony digital recorder that I bought about six years ago for only around $90. Upon the completion of each interview, I plug the digital recorder into the USB port of my computer and then save the file.

The format I save it in is MP3. It is a format that is ideal for what I do because though the amount of space it takes up on the computer is much smaller than that the typical 60 minute CD you might buy of Madonna or U2, the difference in sound is almost undetectable to the human ear.

What this means is that I can be comfortable in the knowledge that my MP3 recordings are of good enough quality for my listeners, yet still small enough in file size that they can download them relatively quickly.

And make no mistake…

The fact that people can access my information quickly and easily is one of the reasons my site is so successful.

The second piece of equipment you’re going to need is something to capture your audio interview. You’re going to need a telephone.

I recommend you use a wired phone. You don’t want a cordless or a cell phone.

And for some reason, I’ve found that the older wired phones provide a better sound than do the newer ones. So you might be able to pick one up that fits the bill at a garage sale or from Craigslist or eBay.

The third piece of equipment you’re going to need this device that plugs into your digital recorder and the back of the phone so that you can record both sides of the conversation.

The final piece of equipment that will help you get your business interviewing experts up and running is editing software.

Now let me say, you don’t have to edit your recordings. You could just make them available as they are.

I like to edit mine though because I think it enhances the listening experience for my clients.

Basically, I’m trying to connect with them; to make them feel comfortable with me so that they want to come back, and perhaps even buy one of my products.

The more I can make listening a pleasurable experience for them, the better. So I try to chop out the boring stuff, the pauses and the ums and ahs.

The software I use is a version of Gold Wave. You can find them at their website, Goldwave.com. I use version 4.26. It’s what I learned on and what I’m comfortable with.

But I know that there are lots of different types of audio editing software. It’s just a matter of finding one you’re comfortable with.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

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Steve Harrison – the Author’s coach – who helped Chicken Soup guys and Rich Dad Poor Dad and other authors catapult to success – has a “Talk Your Book” course

What is an expert interviewer who you just hired as your marketing advisor wanted to know everything about your business

Here are the 10 or 20 questions they would ask you -

And you can record these with a tape recorder

And/or use a video recorder

Sure, you feel nervous, you don’t want to be on camera – but what if a film director, Steven Spielberg was filming the “Jan the Marketing Man” story or the Alex the Craftsman story – or your story

And all of your recorded tapes can be transcribed and put into a sales letter (Step #8) and be part of your Business Elevator Speech (Step# 6) or Signature Speech – (Step #7) and many of the others Website Video (Step #14) and YouTube (Step #15)

When you start a video recording you (typically) will be nervous and self-conscious – when you continue you will be more relaxed. Being able to present yourself on camera is important for allowing people to “meet” you online

The technology is there for easy and inexpensive audio recording

Free software such as Audacity for the PC turns your computer into a recording studio

Build in or cheap microphones work – but poorly – a good quality mic for $20 – $30 will produce a big improvement in quality

A quality webcam in the $50 – $75 will enable good voice recording as well as video recording – you have technology available to you that did not exist 5 years ago

You can practice your elevator speech as well as your signature speech – with no one watching except you – to get better at them

By getting all of the information about your business on tape and videotape – you have an idea of what you can offer people and the Internet wants content – you are providing it

The software to edit audio and video is available either for free or for 30 day trial – so you can get familiar with how to use it at little or no cost.

Professional quality software – Sound Forge for Audio, Vegas for video and Camtasia for screen capture plus audio plus video are powerful systems that turn your computer into a multimedia production studio

There are many tutorials available to get you familiar with the use of this software

If you decide to sell Information products based on your niche or skill – this is great practice – you gather the information that others want and are willing to pay for – practice your audio and video recording – you will be glad you did